diff --git a/Makefile b/Makefile
index 5495ddebf..0fe77e24d 100644
--- a/Makefile
+++ b/Makefile
@@ -1,19 +1,19 @@
-GITRECEIVE_URL = https://raw.github.com/progrium/gitreceive/master/gitreceive
-SSHCOMMAND_URL = https://raw.github.com/progrium/sshcommand/master/sshcommand
-PLUGINHOOK_URL = https://s3.amazonaws.com/progrium-pluginhook/pluginhook_0.1.0_amd64.deb
-DOCKER_URL = https://launchpad.net/~dotcloud/+archive/lxc-docker/+files/lxc-docker_0.4.2-1_amd64.deb
-STACK_URL = https://s3.amazonaws.com/progrium-dokku/progrium_buildstep.tgz
+GITRECEIVE_URL ?= https://raw.github.com/progrium/gitreceive/master/gitreceive
+SSHCOMMAND_URL ?= https://raw.github.com/progrium/sshcommand/master/sshcommand
+PLUGINHOOK_URL ?= https://s3.amazonaws.com/progrium-pluginhook/pluginhook_0.1.0_amd64.deb
+DOCKER_URL ?= https://launchpad.net/~dotcloud/+archive/lxc-docker/+files/lxc-docker_0.4.2-1_amd64.deb
+STACK_URL ?= https://s3.amazonaws.com/progrium-dokku/progrium_buildstep.tgz
 
 all: dependencies stack install plugins
 
 install:
 	cp dokku /usr/local/bin/dokku
 	cp receiver /home/git/receiver
-
-plugins: pluginhook docker
 	mkdir -p /var/lib/dokku/plugins
 	cp -r plugins/* /var/lib/dokku/plugins
-	dokku plugins
+
+plugins: pluginhook docker
+	dokku plugins-install
 
 dependencies: gitreceive sshcommand pluginhook docker stack
 
@@ -47,4 +47,4 @@ count:
 	@echo "Plugin lines:"
 	@find plugins -type f | xargs cat | wc -l
 	@echo "Test lines:"
-	@find tests -type f | xargs cat | wc -l
\ No newline at end of file
+	@find tests -type f | xargs cat | wc -l
diff --git a/README.md b/README.md
index 1151059d4..ce742dd08 100644
--- a/README.md
+++ b/README.md
@@ -53,9 +53,24 @@ You're done!
 
 ## Advanced installation (for development)
 
-The bootstrap script allows source URLs to be overridden to include customizations from your own 
-repositories. The GITRECEIVE_URL and DOKKU_REPO environment variables
-may be set to override the defaults (see the bootstrap.sh script for how these apply). Example:
+If you plan on developing dokku, the easiest way to install from your own repository is cloning
+the repository and calling the install script. Example:
+
+    $ git clone https://github.com/yourusername/dokku.git
+    $ cd dokku
+    $ sudo make all
+
+The `Makefile` allows source URLs to be overridden to include customizations from your own
+repositories. The DOCKER_URL, GITRECEIVE_URL, PLUGINHOOK_URL, SSHCOMMAND_URL and STACK_URL
+environment variables may be set to override the defaults (see the `Makefile` for how these
+apply). Example:
+
+    $ sudo GITRECEIVE_URL=https://raw.github.com/yourusername/gitreceive/master/gitreceive make all
+
+## Advanced installation (bootstrap a server from your own repository)
+
+The bootstrap script allows the dokku repository URL to be overridden to bootstrap a host from
+your own clone of dokku using the DOKKU_REPO environment variable. Example:
 
     $ wget https://raw.github.com/progrium/dokku/master/bootstrap.sh
     $ chmod +x bootstrap.sh
diff --git a/dokku b/dokku
index 4e384edcc..2831de942 100755
--- a/dokku
+++ b/dokku
@@ -13,7 +13,7 @@ case "$1" in
     echo "       $(dokku url $APP)"
     echo
     ;;
-    
+
   build)
     IMAGE="$2"
     id=$(cat | docker run -i -a stdin progrium/buildstep /bin/bash -c "mkdir -p /app && tar -xC /app")
@@ -24,7 +24,7 @@ case "$1" in
     test $(docker wait $id) -eq 0
     docker commit $id $IMAGE > /dev/null
     ;;
-  
+
   deploy)
     APP="$2"; IMAGE="$3"
     pluginhook pre-deploy $APP $IMAGE
@@ -46,8 +46,11 @@ case "$1" in
     pluginhook post-deploy $APP $port
     ;;
 
-  plugins) 
+  plugins)
     ls -1 -d $PLUGIN_PATH/*/
+    ;;
+
+  plugins-install)
     pluginhook install
     ;;
 
@@ -55,6 +58,7 @@ case "$1" in
     cat<<EOF | pluginhook commands help | sort
     help            Print the list of commands
     plugins         Print active plugins
+    plugins-install Install active plugins
 EOF
     ;;
 
@@ -62,4 +66,4 @@ EOF
     pluginhook commands "$@"
     ;;
 
-esac
\ No newline at end of file
+esac