diff --git a/dokku b/dokku
index de72c16c6..64890bcf5 100755
--- a/dokku
+++ b/dokku
@@ -7,9 +7,9 @@ case "$1" in
     echo "-----> Building $APP ..."
     cat | dokku build $IMAGE
     echo "-----> Build complete!"
-    echo "-----> Setting up ..."
-    dokku setup $APP $IMAGE
-    echo "-----> Setup complete!"
+    echo "-----> Releasing $APP ..."
+    dokku release $APP $IMAGE
+    echo "-----> Release complete!"
     echo "-----> Deploying $APP ..."
     dokku deploy $APP $IMAGE
     echo "=====> Application deployed:"
@@ -28,10 +28,10 @@ case "$1" in
     docker commit $id $IMAGE > /dev/null
     ;;
 
-  setup)
+  release)
     APP="$2"; IMAGE="$3"
     if [[ -f "$HOME/$APP/ENV" ]]; then
-      id=$(cat "$HOME/$APP/ENV" | docker run -i -a stdin $IMAGE /bin/bash -c "cat > /app/.app-env")
+      id=$(cat "$HOME/$APP/ENV" | docker run -i -a stdin $IMAGE /bin/bash -c "mkdir -p /app/.profile.d && cat > /app/.profile.d/app-env.sh")
       test $(docker wait $id) -eq 0
       docker commit $id $IMAGE > /dev/null
     fi