diff --git a/plugins/app-json/internal-functions b/plugins/app-json/internal-functions
index d4750b4ad..37599fbf0 100755
--- a/plugins/app-json/internal-functions
+++ b/plugins/app-json/internal-functions
@@ -47,7 +47,7 @@ execute_script() {
     return
   fi
 
-  dokku_log_info1 "Running '$SCRIPT_CMD' in app container"
+  dokku_log_exclaim "${PHASE_SCRIPT_KEY^} command declared: '$SCRIPT_CMD'"
   local COMMAND
   COMMAND="set -eo pipefail; [[ \$DOKKU_TRACE ]] && set -x ; "
   COMMAND+=" if [[ -d '/app' ]]; then "
diff --git a/plugins/common/functions b/plugins/common/functions
index 72d0a95ec..749ed0cc1 100755
--- a/plugins/common/functions
+++ b/plugins/common/functions
@@ -96,6 +96,18 @@ dokku_log_verbose() {
   echo "       $*"
 }
 
+dokku_log_exclaim_quiet() {
+  declare desc="log exclaim formatter"
+  if [[ -z "$DOKKU_QUIET_OUTPUT" ]]; then
+    echo " !     $*"
+  fi
+}
+
+dokku_log_exclaim() {
+  declare desc="log exclaim formatter"
+  echo " !     $*"
+}
+
 dokku_log_warn_quiet() {
   declare desc="log warning formatter"
   if [[ -z "$DOKKU_QUIET_OUTPUT" ]]; then