diff --git a/docs/development/plugin-triggers.md b/docs/development/plugin-triggers.md
index c70074fe2..04014609a 100644
--- a/docs/development/plugin-triggers.md
+++ b/docs/development/plugin-triggers.md
@@ -177,6 +177,23 @@ set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 echo 'not-latest'
 ```
 
+### `deployed-app-image-repo`
+
+- Description: Used to manage the full repo of the image being deployed. Useful for deploying from an external registry where the repository name is not `dokku/$APP`
+- Invoked by: `internal function dokku_deploy_cmd() (deploy phase)`
+- Arguments: `$APP`
+- Example:
+
+```shell
+#!/usr/bin/env bash
+
+set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+
+APP="$1"
+# change the repo from dokku/APP to dokkupaas/APP
+echo "dokkupaas/$APP"
+```
+
 ### `deployed-app-repository`
 
 - Description: Used to manage the remote repository of the image being deployed.
@@ -211,7 +228,7 @@ cache-bust-build-arg() {
   local APP="$1" IMAGE_SOURCE_TYPE="$2"
   local output=""
 
-  if [[ "$IMAGE_SOURCE_TYPE" == "dockerfile" ]]; then 
+  if [[ "$IMAGE_SOURCE_TYPE" == "dockerfile" ]]; then
     output=" --build-arg CACHEBUST=$(date +%s)"
   fi
   echo -n "$STDIN$output"
diff --git a/plugins/20_events/deployed-app-image-repo b/plugins/20_events/deployed-app-image-repo
new file mode 120000
index 000000000..5178a749f
--- /dev/null
+++ b/plugins/20_events/deployed-app-image-repo
@@ -0,0 +1 @@
+hook
\ No newline at end of file
diff --git a/plugins/common/functions b/plugins/common/functions
index 764fd9c15..09543e77e 100755
--- a/plugins/common/functions
+++ b/plugins/common/functions
@@ -172,14 +172,20 @@ get_deploying_app_image_name() {
   local APP="$1"; local IMAGE_TAG="$2";
   [[ -z "$APP" ]] && dokku_log_fail "(get_app_image_name) APP must not be null"
 
+  local IMAGE_REPO=""
   local IMAGE_REMOTE_REPOSITORY=$(plugn trigger deployed-app-repository "$APP")
   local NEW_IMAGE_TAG=$(plugn trigger deployed-app-image-tag "$APP")
+  local NEW_IMAGE_REPO=$(plugn trigger deployed-app-image-repo "$APP")
 
   if [[ -n "$NEW_IMAGE_TAG" ]]; then
     IMAGE_TAG="$NEW_IMAGE_TAG"
   fi
 
-  local IMAGE=$(get_app_image_name "$APP" "$IMAGE_TAG")
+  if [[ -n "$NEW_IMAGE_REPO" ]]; then
+    IMAGE_REPO="$NEW_IMAGE_REPO"
+  fi
+
+  local IMAGE=$(get_app_image_name "$APP" "$IMAGE_TAG" "$IMAGE_REPO")
   if [[ -n "$IMAGE_REMOTE_REPOSITORY" ]]; then
     IMAGE="${IMAGE_REMOTE_REPOSITORY}${IMAGE}"
   fi
@@ -188,9 +194,13 @@ get_deploying_app_image_name() {
 
 get_app_image_name() {
   declare desc="return image identifier for a given app, tag tuple. validate if tag is presented"
-  local APP="$1"; local IMAGE_TAG="$2"; local IMAGE_REPO=$(get_app_image_repo "$APP")
+  local APP="$1"; local IMAGE_TAG="$2"; IMAGE_REPO="$3"
   [[ -z "$APP" ]] && dokku_log_fail "(get_app_image_name) APP must not be null"
 
+  if [[ -z "$IMAGE_REPO" ]]; then
+    IMAGE_REPO=$(get_app_image_repo "$APP")
+  fi
+
   if [[ -n "$IMAGE_TAG" ]]; then
     local IMAGE="$IMAGE_REPO:$IMAGE_TAG"
     verify_image "$IMAGE" || dokku_log_fail "app image ($IMAGE) not found"